DriveItNow Partners with Purple Cloud to Launch Dynamic Retargeting Campaigns for Auto Dealers

Collaboration will dramatically increase close rate of monthly payment shoppers and improve the overall consumer experience

Cincinnati, January 19, 2016 - DriveItNow, the leader in online pre-qualified monthly payment marketing technology, announces a partnership with Purple Cloud, an expert in retarget marketing for automotive dealers. Purple Cloud technology will reinforce DriveItNow's monthly payment shopping process by driving shoppers who abandon the dealer website back to complete the buying process.

DriveItNow's patent pending technology instantly displays real monthly payments using dealers' lender programs and consumers' actual credit bureau information, without the need for social security numbers or birthdates and adversely affecting consumer credit.

Purple Cloud's advanced marketing platform dynamically tracks and targets consumers on dealer websites, offline marketing collateral and across premium website publishers using retarget marketing through a single dealer website integration.

Online customers who abandon or do not start the DriveItNow monthly payment shopping process will see dynamic, content specific, retargeted ads encouraging them to come back to complete the shopping process. Clicking the ad brings the customer back into the process improving the overall experience. According to comScore, retargeting has the highest brand lift of all forms of digital marketing at 1046%. Product-specific dynamic ads have been shown by eMarketer to be noticed by three out of five online buyers.

"We are excited to partner with DriveItNow given their proven results of increasing sales for auto dealers. Combining DriveItNow's monthly payment shopping process with our feature-rich retargeting tools allows consumers to do their research and then be brought back to continue the buying process with the dealer," said Josh Shatkin-Margolis, Purple Cloud CEO. "This digital marketing partnership keeps the car dealership firmly in consideration throughout the vehicle shopping process."

"We are very pleased to partner with Purple Cloud to bolster the completion rate of our monthly payment shopping process and increase auto dealers' sales. Their vast experience and proven tools significantly increase engagement by guiding customers back to the dealer's website to reclaim lost sales opportunities." added Tarry Shebesta, DriveItNow President.

About DriveItNow
DriveItNow's patent pending truPayments® technology offers proven car shopper engagement that generates more sales and profits for dealers. DriveItNow services are available to the automotive industry, including dealers, manufacturers, lenders, website providers, and third-party retailers. A white-labeled version of DriveItNow is offered by AutoByTel and Dominion Dealer Services. More information at DriveItNow.com.

About Purple Cloud
Purple Cloud increases automotive dealer leads by two to five times through its unique marketing platform. Purple Cloud's platform and service offering enable auto dealers to drive leads through chat, text, voice, video and advanced digital marketing. The platform supports an array of technical features that empower a dealer to close a customer across any form of media including all premium website publishers. More information at: PurpleCloud.com.

For additional information, contact:

Tarry Shebesta
Phone: 513.200.5757
Email: Tarry@DriveItNow.com